If you are using Google Analytics (GA4), and are reviewing any of the acquisition reports, you’ll likely have seen some of that traffic showing up as unassigned. If Google doesn’t recognise where the traffic came from and there is no logical source or medium available, your website traffic will be tagged as Unassigned for the channel when looking at any of the standard reports. This channel is…
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Understanding Your Unassigned Data In GA4 Custom Channels
This post shows you how to review and understand your unassigned data in GA4 and create a new custom channel group for better reporting.
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