Using Outbound Marketing, one of the most common ways to determine the list of Contacts to go through a Customer Journey and get emails is to use a Segment. One could argue this is the MOST IMPORTANT aspect of the Journey. Get the filtering wrong and you risk missing people out, or much much worse, sending content to people who just don’t want to hear from you. If someone unsubscribes, great….
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Managing Email Bounces In D365 Marketing – Megan V. Walker
NOTE: ALL INFORMATION IS ACCURATE AT DATE OF PUBLISHING *** Using Outbound Marketing, one of the most common ways to determine the list of Contacts to go through a Customer Journey and get emails is to use a Segment. One could argue this is the MOST IMPORTANT aspect of the Journey.
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