Customer journey orchestration: The next frontier of connected experiences

A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of…(read more)

Continue Reading Shruti Shukla’s Article on their blog

Customer journey orchestration: The next frontier of connected experiences

A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of conversions. That world no longer exists.

Blog Syndicated with Shruti Shukla’s Permission

More About This Author

Dilyana Radulova
Microsoft Certified Solutions Expert and experienced Technical CRM Consultant with demonstrable experience as the functional lead in numerous projects throughout their full life-cycle. A highly ambitious, competitive and creative individual, who is analytical, proactive and has strong interpersonal skills.
Passionate about D365 for Marketing.

Author: Dilyana Radulova

Microsoft Certified Solutions Expert and experienced Technical CRM Consultant with demonstrable experience as the functional lead in numerous projects throughout their full life-cycle. A highly ambitious, competitive and creative individual, who is analytical, proactive and has strong interpersonal skills. Passionate about D365 for Marketing.

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