Create a sense of purpose with hyper-personalized experiences
Volunteers and donors are the lifeblood of the non-profit world. Their contribution is often immeasurable, with life-changing impact to the individuals and communities they help. Although they should be treated the same way as a valued customer, in r…(read more) Continue Reading Shruti Shukla’s Article on their blog Create a sense of purpose with hyper-personalized experiences Volunteers and donors are the lifeblood of the...
Customer journey orchestration: The next frontier of connected experiences
A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of…(read more) Continue Reading Shruti Shukla’s Article on their blog Customer journey orchestration: The next frontier of connected experiences A decade ago, marketing was...
Deliver personalized digital customer engagement with Dynamics 365
Consumers and businesses are increasingly turning to digital platforms for relevant product and service information, making it critical for companies to effectively meet and exceed customer expectations through digital services and technology. Microsoft…(read more) Continue Reading Francois van Splunder’s Article on their blog Deliver personalized digital customer engagement with Dynamics 365 Consumers and businesses are...
Make every interaction count with customer journey orchestration
Since the onset of the digital age, customer behaviors have radically evolved. As new technology emerges, customers' expectations for brands continually align with digital evolution. However, the pandemic has brought along a significant, unexpected shift…(read more) Continue Reading Jim Nakashima’s Article on their blog Make every interaction count with customer journey orchestration Since the onset of the digital...
Announcing Dynamics 365 Marketing customer journey orchestration GA, it’s a game changer
In engaging customers today, we need to be heard above the noise, and we need to deliver creativity and uniqueness to each customer in the moments that matter. Customers are looking for value and for companies to address their needs on their terms. Companies…(read more) Continue Reading Lori Lamkin’s Article on their blog Announcing Dynamics 365 Marketing customer journey orchestration GA, it’s a game changer In...
Turn attendees into loyal customers with Microsoft Teams and Dynamics 365 Marketing
Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we've had to change the way we do business. As we start to emerge from the pandemic's isolation and restrictions, we're entering a world of a new normal. As consumers, our expectations…(read more) Continue Reading Lori Lamkin’s Article on their blog Turn attendees into loyal customers with Microsoft Teams and Dynamics 365 Marketing...
Microsoft Dynamics 365 Marketing customer journey orchestration preview now available
All businesses operate in a competitive environment and customer experience (CX) is top of mind as we rise to today's challenges of finding ways to differentiate, delivering on business goals and meeting increasing customer demands. Customers expect…(read more) Continue Reading Lori Lamkin’s Article on their blog Microsoft Dynamics 365 Marketing customer journey orchestration preview now available All businesses...
Highlights of the Dynamics 365 Marketing 2021 release wave 1
Businesses need to deliver exceptional Customer Experiences (CX) to be successful. Customer experiences are critical whether your customers are individuals involving business-to-consumer marketing (B2C) or other businesses in the form of business-to-business… (read more) Continue Reading Lori Lamkin’s Article on their blog Highlights of the Dynamics 365 Marketing 2021 release wave 1 Businesses need to deliver exceptional...
Dynamics 365 and Microsoft Teams: extend collaboration across teams
Think about the time spent between the moment you open an email or chat, find, and reply with the requested information, and then get back into the flow of your work. Add up those minutes-long interruptions, and you begin to realize why we often can…(read more) Continue Reading Brenda Bown’s Article on their blog Dynamics 365 and Microsoft Teams: extend collaboration across teams Think about the time spent between the...
Drive personalized interactions with real-time customer journey orchestration
Faced with a historic level of social and business disruption, companies have been forced to respond quickly and strategically to meet the challenge. To help address this challenge, and elevate customer experiences, we are introducing real-time customer…(read more) Continue Reading Lori Lamkin’s Article on their blog Drive personalized interactions with real-time customer journey orchestration Faced with a historic level...
Changing the customer experience for better customer connections
While we may not have adequate measurement, one of the lasting repercussions of shutdowns, closings, quarantines, and widespread work-from-homes due to the pandemic will be to propel a shift toward a B2C-type experience within B2B impacting how customers…(read more) Continue Reading Anantha Ramachandran’s Article on their blog Changing the customer experience for better customer connections While we may not have adequate...
How healthcare organizations can share information securely
With the global disruption of the pandemic, healthcare organizations are particularly challenged to promote telehealth services and engage patients and providers while adhering to strict compliance and security regulations. Marketing automation and customer…(read more) Continue Reading Anantha Ramachandran’s Article on their blog How healthcare organizations can share information securely With the global disruption of the...
Why you should select an integrated platform for MarTech needs
When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today's business realities has marketing operations teams and business leaders re-examining the best way to get…(read more) Continue Reading Anantha Ramachandran’s Article on their blog Why you should select an integrated platform for MarTech needs When building a marketing...
Keep an eye on your email bounce rates in Dynamics 365 Marketing
Everyone who has sent an email message at least a couple of times faced a situation when your email cannot be delivered to the recipient. It is not particularly important if it is just a single email for your friend or family member. But what if the…(read more) Continue Reading Ivan Maltsev’s Article on their blog Keep an eye on your email bounce rates in Dynamics 365 Marketing Everyone who has sent an email message at...
3 new ways to build customer relationships using Dynamics 365 Marketing
What a world we are living in today. There is a lot that is differenthow we live, how we work, and how we interact. It has never been more important in business to be able to reach out to customers in a personal and relevant way. We are doing everything… (read more) Continue Reading Lori Lamkin’s Article on their blog 3 new ways to build customer relationships using Dynamics 365 Marketing What a world we are living in...
Ways you can deliver quick and agile customer experiences
The past six months have highlighted how difficult it is to stake out ground when the landscape is constantly changing. The world has changed, and that, in some way, is a part of most conversations. Businesses, corporations, and enterprises are responding… (read more) Continue Reading Anantha Ramachandran’s Article on their blog Ways you can deliver quick and agile customer experiences The past six months have highlighted...
Deprecation of Voice of the Customer surveys on Dynamics 365 Marketing on July 1, 2020
This only impacts Dynamics 365 Marketing customers who are using surveys based on the Voice of the Customer solution. As announced previously, Voice of the Customer is will be discontinued on July 1, 2020. Therefore, all surveys based on Voice of the…(read more) Continue Reading Shailesh Jain’s Article on their blog Deprecation of Voice of the Customer surveys on Dynamics 365 Marketing on July 1, 2020 This only impacts...
Automatic update policy for Dynamics 365 Marketing
Starting in May 2020, Microsoft Dynamics 365 Marketing will enable system-driven, automatic updates for all our customers. We are implementing this policy to bring a consistent, predictable update process to everyone, and to reduce the amount of planning…(read more) Continue Reading Lunaura Hassinger’s Article on their blog Automatic update policy for Dynamics 365 Marketing Starting in May 2020, Microsoft Dynamics 365...
Microsoft is a customers’ choice in CRM lead management
In another era, people will talk was a warning. Today, it's a distinction. Gartner's most recent Gartner Peer Insights Voice of the Customer: CRM Lead Management, names Microsoft as a 2020 Customers' Choice for CRM Lead Management . This recognition…(read more) Continue Reading Lori Lamkin and Dina Apostolou’s Article on their blog Microsoft is a customers’ choice in CRM lead management In another era,...
Surveys in Dynamics 365 Marketing – part 2
Dynamics 365 Marketing, and Forms Pro solution set up New and shiny D365Marketing Environment We just set up our brand new and shiny marketing environment called 365community, which we are going to use to showcase Forms Pro surveys and eventually integrating them in a customer journeys and sending them as part of a marketing campaign. Exciting, right?? 😊 And because any journey is more fun with friends, in this blog series, I will be...
Why educators should be looking at marketing automation
When people hear the words education and automation in the same sentence, many automatically presume the topic is online education. But automation crosses disciplines. As the population and social circumstances change, post-secondary education institutions…(read more) Continue Reading Anantha Ramachandran’s Article on their blog Why educators should be looking at marketing automation When people hear the words education...
Authenticate Dynamics 365 Marketing domains by April 2020
Want to reduce the chance of customers' spam filters blocking your email messages ? Try au thenticating your domain. Domain authentication is so essential, w e're requiring all Dynamics 365 Marketing implementations to authentic ate their domains by…(read more) Continue Reading Kiril Nedev’s Article on their blog Authenticate Dynamics 365 Marketing domains by April 2020 Want to reduce the chance of...
Five ways nonprofits can benefit from marketing automation
Nonprofits (or not-for-profits) exist in a highly competitive world. According to a report from Giving USA , the sector is large and with one crucial exception, growing: Donations . American organizations and individuals provided record-breaking levels…(read more) Continue Reading Anantha Ramachandran’s Article on their blog Five ways nonprofits can benefit from marketing automation Nonprofits (or not-for-profits) exist in...
How to send a FireText text message (SMS) from a Customer Journey D365Marketing
Text Messages have a much better engagement rate in comparison to marketing emails. Let's have a look together how to send a SMS from a customer journey.(read more) Continue Reading d_radulova’s Article on their blog How to send a FireText text message (SMS) from a Customer Journey D365Marketing Text Messages have a much better engagement rate in comparison to marketing emails. Let’s have a look together how to send a...
Custom Touch point (Custom Tile) in customer journey in less than 10 minutes
D365Marketing has some great touchpoints to include in a customer journey. Taking this a step further, let's see how to add custom touchpoint and hook up some customer implementation to it . This could come in handy if we wanted to talk to your customers via a channels like SMS or WhatsApp or Viber, etc. (read more) Continue Reading d_radulova’s Article on their blog Custom Touch point (Custom Tile) in customer journey in...
The December release is here – Dynamics 365 Marketing – What’s new in the 2019 December release
It’s this time of the year again! The #D365Marketing December release is here and full of wonderful surprised for you to unpack and play with. Let's have a look together at what's new and how to get the changes.(read more) Continue Reading d_radulova’s Article on their blog The December release is here – Dynamics 365 Marketing – What’s new in the 2019 December release It’s this time of the year...
Two-minute read: Custom Code for advanced email personalisation in Dynamics365 Marketing
Personalisation is the essence of email marketing. Making your messages relevant to your audience increases engagement and conversion rates. In Dynamics 365 Marketing it’s easy to add ‘simple’ personalisation into an ema…(read more) Continue Reading Richard@BarheadAU’s Article on their blog Two-minute read: Custom Code for advanced email personalisation in Dynamics365 Marketing Personalisation...
Event registration as a criteria for a customer segmentation
Let's see how to create a segment based on your event registrations. This means that every time somebody signs up for an event, they will automatically join the segment, which will allow you to send them a confirmation email, or session registration summary or even their e-tickets.(read more) Continue Reading d_radulova’s Article on their blog Event registration as a criteria for a customer segmentation Let’s see how...
Marketing Emails with custom code/Dynamics content
Hello Marketing enthusiasts! In this blog post I will explain how to use Dynamics content/Custom Code in a Dynamics Marketing Email. In this example, the goal is to send an email to attendees with their registered sessions. In the schematic overview …(read more) Continue Reading Vincent Groenheijde’s Article on their blog Marketing Emails with custom code/Dynamics content Hello Marketing enthusiasts! In this blog post I...
Add your logo to your marketing app – Personalise your marketing
Today we will see how to customise the theme of our marketing app, as this can really help user adoption and build the positive image of your new marketing system. It is also nice to look at. (read more) Continue Reading d_radulova’s Article on their blog Add your logo to your marketing app – Personalise your marketing Today we will see how to customise the theme of our marketing app, as this can really help user adoption...
Add a Calendar invite to your event confirmation marketing emails
You have organised your event and people have started registering for it. When they do, you are sending them a marketing email with their registration confirmation, as well as the details of the event. Would it not be nice if we could also send them a calendar invite file to add to their Outlook, Google Calendar, or Apple Calendar?(read more) Continue Reading d_radulova’s Article on their blog marketing email, calendar invite,...
Connect Dynamics Marketing Web Forms with Event Registration
In this blog post, I will explain how you can make use of the Event functionality (i.e. How to use the QR codes in emails) within the Dynamics Marketing Application. Customers want to make use of the event functionality with the usage of Marketing Fo…(read more) Continue Reading Vincent Groenheijde’s Article on their blog Connect Dynamics Marketing Web Forms with Event Registration In this blog post, I will explain how you...
Lead score as criteria for customer segmentation
We know how to create segments. And we know how to use lead scoring models. But did you know you can now use that lead score as a criterion for your segments. And you can do all that in less than 1 minute.(read more) Continue Reading d_radulova’s Article on their blog Lead score as criteria for customer segmentation We know how to create segments. And we know how to use lead scoring models. But did you know you can now use that...
LinkedIn Matched Audience
LinkedIn Matched Audience – Free or Paid? If you are anything like me, the prompt in the documentation telling you that testing that out might result in extra charges, you would have been putting it off for a while. Let's go on the journey together and see how we can do it all for free.(read more) Continue Reading d_radulova’s Article on their blog LinkedIn Matched Audience, Dynamics 365 Marketing LinkedIn Matched...
Microsoft Business Applications October Virtual Launch Event
When? The Microsoft Business Applications October Virtual Launch Event took place yesterday 10/10/2019. What? It was all to do with the new features and products coming as part of 2019 Wave 2, previously known as the October release. It…(read more) Continue Reading d_radulova’s Article on their blog Microsoft Business Applications October Virtual Launch When? The Microsoft Business Applications October Virtual...
Social Media on D365 Marketing
Hello Marketing people, Social Media is the chat for today. Social media channels D365 currently has integration with LinkedIn, Twitter and Facebook, which means you can post to all 3 of them directly from your CRM. Where do we st…(read more) Continue Reading d_radulova’s Article on their blog Social Media D365 Marketing Hello Marketing people, Social Media is the chat for today. Social media channels...
Bridge the gap between your team and a successful Marketing Training Session – Dynamics 365 for Marketing
As a marketing manager you've just spent months implementing a new system. With the project wrapping up, it's time for training. Don't let a simple lack of planning, let you down.(read more) Continue Reading d_radulova’s Article on their blog Dynamics 365 Marketing Training As a marketing manager you’ve just spent months implementing a new system. With the project wrapping up, it’s time for training....
Let AI check the spam score of your emails – Preview Feature – Dynamics 365 for Marketing with an AI twist
It doesn't get much worse than spending hours, if not days, crafting a marketing email for that new shiny campaign, just to see it stuck in a junk folder with 100% deliverability rate and 0% open rate. D365 for Marketing with an AI twist can help.(read more) Continue Reading d_radulova’s Article on their blog AI check the spam score emails marketing It doesn’t get much worse than spending hours, if not days, crafting...
Adding Website Preview to a URL field in D365 for Marketing in 4 clicks
Adding a preview to a URL field has been around for awhile, but unfortunately it is not as commonly used as it should. Have a look at how to add some colour to your form in 4 clicks. (read more) Continue Reading d_radulova’s Article on their blog Adding Website Preview to a URL field in D365 for Marketing in 4 clicks Adding a preview to a URL field has been around for awhile, but unfortunately it is not as commonly used as it...
First impressions of the Multi-Column Layout functionality in the new Email Designer – Early Access
The Multi-Column Layout functionality is one of the new features in the new Email Designer updates brought as part of 2019 Wave 2 Dynamics 365 for Marketing. Let's have a look together and see what we think of it. (read more) Continue Reading d_radulova’s Article on their blog Dynamics 365 for Marketing Multi-Column Layout email We just upgraded our Test Environment and opted in for early access to the 2019 Release Wave 2...
DynamicsPower Dublin 2019 #d365satdub, #365saturday – COMMUNITY
How was your weekend? Let me tell you about how mind blowingly awesome mine was. This weekend we were at the #d365satdub, #365saturday event in Dublin(read more) Continue Reading d_radulova’s Article on their blog DynamicsPower Dublin 2019 #d365satdub, #365saturday – COMMUNITY Hi guys, How was your weekend? What did you do? Let me tell you about how mind blowingly awesome mine was. This weekend we were at the # d365satdub,...
Know your audience – Segments Explained – Dynamics 365 for Marketing
Creating segments is one of the most fundamental features in D365 for Marketing both from a technical and a business point of view. The cost of getting it wrong could be high.(read more) Continue Reading d_radulova’s Article on their blog Dynamics Marketing, Segments, Wave 2 Creating segments is one of the most fundamental features in D365 for Marketing. From a technical point of view, you need a segment before you can run any...
Dynamics 365 for Marketing – What’s new in the 2019 Release Wave 2 (October release)
If you think you already like D365 for marketing, wait until you see the new features in the 2019 Release Wave 2. The release plan is now out, and we can’t not get excited with all the new features Microsoft has in store for us.(read more) Continue Reading d_radulova’s Article on their blog Dynamics 365 for Marketing – What’s new in the 2019 Release Wave 2 (October release) If you think you already like D365 for...
Bridge the gap between your team and a successful Marketing Training Session – Dynamics 365 for Marketing
As a marketing manager or a marketing stakeholder, you have just spent months collaborating with a development team, providing requirements, testing the system and making sure everything runs smoothly (or at least as smooth as possible!) The project is starting to wrap up now and the last item on the agenda is the training session(s) where you on-board your team and get the formal final training on how to use the shiny new system. The...
Let AI check the spam score of your emails – Preview Feature – Dynamics 365 for Marketing with an AI twist
Does AI get you excited? Even if the answer is No, you should still keep reading, because it could save you time and money. Using the new AI Spam Score feature Microsoft has in store for us, could make the difference between that crafted and personalised email reaching the audience you targeted and getting you this sale, as opposed to the same email getting stuck somewhere in a Spam Folder, which (let’s be honest) no one ever...
Know your audience – Segments Explained – Dynamics 365 for Marketing
To access the functionality described, you need to upgrade your environment and opt in for Early Access to the 2019 Release Wave 2 (October Release) features. If you want to know more about what’s in the release, have a look at my blog Marketing App Update The first thing to remember is the extra step. When upgrading Marketing, it’s a 2-step process: As usual you need to upgrade the environment, but you also need to.. Run the...
First impressions of the 2019 Wave 2 Marketing Email Designer and the new Multi-Column Layout functionality
We just upgraded our Test Environment and opted in for early access to the 2019 Release Wave 2 (October Release) features. If you want to know more about what’s in the release, have a look at my blog So let’s go on the journey together .. Marketing App Update The first thing to remember is the extra step. When upgrading Marketing, it’s a 2-step process: As usual you need to upgrade the environment, but you...
Be all about your customers – personalising your marketing with Dynamics 365 for Marketing
Successful marketing is now very focused on adding that personal touch to everything you do with regards to your customers. Generic messaging will not cut it anymore when it comes to your customers. Regardless of what sector you specialise in, the common denominator is that you want your customers to feel special and appreciated. Microsoft’s marketing solution is Dynamics 365 for Marketing. The solution is built on the same platform...
Dynamics 365 for Marketing – What’s new in the 2019 Release Wave 2 (October release)
If you think you already like D365 for marketing, wait until you see the new features in the 2019 Release Wave 2. The release plan is now out, and we can’t not get excited with all the new features Microsoft has in store for us. Dynamics 365 for Marketing – What’s new in the 2019 Release Wave 2 (October release) If you think you already like D365 for marketing, wait until you see the new features in the 2019 Release...