Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personasand their resulting customer j…(read more)
Continue Reading Shruti Shukla’s Article on their blog
The most important customer experience metrics (that you’re not tracking yet)
Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personasand their resulting customer journeysare informed by data points important to the organization, not the customer.
Blog Syndicated with Shruti Shukla’s Permission
More About This Author
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Microsoft Certified Solutions Expert and experienced Technical CRM Consultant with demonstrable experience as the functional lead in numerous projects throughout their full life-cycle. A highly ambitious, competitive and creative individual, who is analytical, proactive and has strong interpersonal skills.
Passionate about D365 for Marketing.
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