Super CRM: a case study – YouTube

#151. Amazing Apps host, Neil Benson, dives into a case study from one of his team’s own projects: “Member Super”, a financial services organisation in Australia. With over a million members, they needed a CRM application that could handle their complex stakeholder relationships and provide exceptional service to their customers.

Member Super’s existing CRM app was limiting their capabilities and hindering their goal of achieving a single view of their customers. So, they made the decision to take control and build their own CRM application. Superware partnered with them to make it happen, and the results were nothing short of AMAZING!

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Author: Neil Benson

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