Selling Scrum to Microsoft Customers

Posted By Neil Benson on 5 Apr 2021 in Podcasts

Gustaf Westerlund CIO and founder at CRM-Konsulterna asks " How can we get customers to really understand that an agile approach is best for them? Agile is built on trust. Trust that the developing partner will do their best. But if the customer has been burned many times before, this can be hard to gain. And half-hearted trust becomes half-hearted agile."

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