Selling Scrum to Microsoft Customers

Gustaf Westerlund CIO and founder at CRM-Konsulterna asks " How can we get customers to really understand that an agile approach is best for them? Agile is built on trust. Trust that the developing partner will do their best. But if the customer has been burned many times before, this can be hard to gain. And half-hearted trust becomes half-hearted agile."

I dive into the detail and expand on…

Continue Reading Neil Benson’s Article on their blog

https://chrt.fm/track/92789/www.buzzsprout.com/1127783/8258967-selling-scrum-to-microsoft-customers.mp3?blob_id=37419582

Blog Syndicated with Neil Benson’s Permission