Part 6 of my Google Analytics Series
? Using Google Tag Manager To Combine Your Tracking Code In One Place ?
https://meganvwalker.com/ga-using-google-tag-manager-to-combine-your-tracking-code-in-one
Google Analytics has been around since 2005. Google Tag Manager was introduced in 2012. It provides webmasters and marketers with a way to quickly add, replace and modify code snippets in one place without needing access to the website code each time. If Google Tag Manager is being used, we can just add the code in tags there rather than on the website.
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