Part 22 – Using Lookup Tables In Google Tag Manager To Analyse Data – YouTube

Part 22 of my Google Analytics Series
🧿 Using Lookup Tables In Google Tag Manager To Analyse Data 🧿
https://meganvwalker.com/ga-using-lookup-tables-in-google-tag-manager-to-analyse-data
In Part 21 we looked at using Google Tag Manager to track Events in Google Analytics. We used the example of tracking any outbound link on our website that was clicked on. Using ‘The UP Podcast’ website as an example, let’s look at how we can track specific clicked links and display them with a specific label when reviewing the data in Google Analytics. For the podcast, there are several options for where it can be listened to. To get an idea of which ones people are going to, I want to see the name of the Podcast directory in Google Analytics rather than the long URL string. Let’s look at how this can be achieved using Google Tag Manager.

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Author: Megan V. Walker

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