Omni-Channel = Big Data

Omni-Channels Customer Experiences Create Big Data

Most businesses have begun to recognize the importance of engaging across multiple channels.  And most are beginning to realize the next challenge that this will present: even more data.  This is both an opportunity and a threat.  In Accenture’s study, “Big Success with Big Data,” 89% of business leaders affirmed that they believe big data…

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Omni-Channel = Big Data

Blog Syndicated with Geoff Ables’s Permission

Author: Geoff Ables

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