MB2-719 Certification: Dynamics 365 for Marketing – Lead Scoring

I am about to take the MB2-719 certification, this certification covers the Dynamics 365 for Marketing Application. I plan to create a series of blog posts that collectively should help anyone else preparing for this exam. In this post I’ll look at the basic concepts around lead scoring.

The section of the skills measured statement that mentions leads is shown below. Up-to 15% of the exam…