Know your audience – Segments Explained – Dynamics 365 for Marketing

Creating segments is one of the most fundamental features in D365 for Marketing both from a technical and a business point of view. The cost of getting it wrong could be high.(read more)

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Dynamics Marketing, Segments, Wave 2

Creating segments is one of the most fundamental features in D365 for Marketing. From a technical point of view, you need a segment before you can run any outbound customer journey. But more importantly, from a business point of view, you need to understand your audience, before you can market to them effectively.

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More About This Author

Dilyana Radulova
Microsoft Certified Solutions Expert and experienced Technical CRM Consultant with demonstrable experience as the functional lead in numerous projects throughout their full life-cycle. A highly ambitious, competitive and creative individual, who is analytical, proactive and has strong interpersonal skills.
Passionate about D365 for Marketing.

Author: Dilyana Radulova

Microsoft Certified Solutions Expert and experienced Technical CRM Consultant with demonstrable experience as the functional lead in numerous projects throughout their full life-cycle. A highly ambitious, competitive and creative individual, who is analytical, proactive and has strong interpersonal skills. Passionate about D365 for Marketing.

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