Google Analytics Integration With Microsoft Clarity – Microsoft Clarity Series – YouTube


I’ve mentioned before, Microsoft Clarity is not a replacement for Google Analytics, nor is it a comparable product. Instead, it should be used in addition to Google Analytics. In fact, there is a Google Analytics integration from Microsoft Clarity. Connecting the two products provides a session playback link within Google Analytics which can be added to your dashboards and lists of page views, which can then be used to open up the recording related to your analytics. It’s pretty cool! In this video, let’s walk through how to connect your Microsoft Clarity project to Google Analytics and where to look for the data captured.

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Author: Megan V. Walker

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