CRM Failure: The Tortoise and the Hare
Last month I was sitting in on a meeting with the COO of a prospect that we had presented to about a year ago regarding a CRM project. We didn’t win the project at that time – they went with another vendor.
Here’s how the conversation went:
COO: “Last year we evaluated and pulled the trigger on a CRM solution within a week … it was critical to get it up and running quickly so we selected…
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CRM Failure: The Tortoise and the Hare
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