Using Outbound Marketing, one of the most common ways to determine the list of Contacts to go through a Customer Journey and get emails is to use a Segment. One could argue this is the MOST IMPORTANT aspect of the Journey. Get the filtering wrong and you risk missing people out, or much much worse, sending content to people who just don’t want to hear from you. If someone unsubscribes, great….
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Managing Email Bounces In D365 Marketing – Megan V. Walker
How are your clients handling email bounces in D365 Marketing? Take a look at how this can be managed, and why it should not be ignored.
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