Track Your Relationships in CRM — Whether or Not You Have “Customers”
Many businesses use customer relationship management (CRM) software to track sales activities, marketing and customer service, but CRM is a great tool for tracking other relationships as well. My company InfoStrat is focused on work for government agencies and non-profits, neither of which have customers per se, but they do have relationships with citizens, stakeholders, members, vendors,…
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Track Your Relationships in CRM — Whether or Not You Have "Customers"
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