Tired of rework? Learn how to maximize personas in your CRM and Intranet initiatives!
Does this series of images look familiar? Do you frequently hear, “that’s not what we asked for” or “it doesn’t work the way we expected it to”? You’re not alone! Research over the last decade demonstrates that between 30% and 60% of customer relationship management and enterprise collaboration initiatives fail. But why? Some would blame the technology, others might focus on the business…
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