Segmentation in Real-Time Marketing within Microsoft Dynamics 365 Marketing

In this blog, we will see one of the features introduced in Dynamics 365 Marketing. Creating segments is a key aspect of improving marketing return on investment. The logic builder in Dynamics 365 makes it easier to create segments right within the real-time marketing area. This easy-to-use feature does not require any specified knowledge of data structures and logical operators.

Segments are collected contacts that you target with a customer journey. But you will most likely choose whom you want to target based on their demographic, firmographic, behavioral data, or some other considerations.

Create a segment

You can create segment-targeting leads without connecting them to a parent contact.

In Dynamics 365 Marketing, Go to Real-Time marketing area -> In audience subarea –> select segment

Click on the new Segment button – > select targeting audience -> Click on create button

In the Segment builder panel, search for the attribute you want to add to the builder panel and click…

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