Release wave 2, 2025 Customer Insights – Journey

It’s time for another release wave, lets look at what Microsoft are working on for the next six months. This post goes through Customer Insights – Journeys, I also have another post about Customer Insights – Data.

Like all my other release wave posts GA is general available and PP is public preview. You can read the full and updated release notes here.

Create journeys by using Copilot to describe them

GA December 2025

This feature has been in public preview since May 31, 2024, so it’s about time it went GA.

Automate scalable journey creation with the journey API

PP October 2025

Developers will get a much better API to create journeys, you can use templates, existing segments and messages (such as emails or SMS).

Set message expirations to keep communication relevant

PP January 2026

I look forward to this one. Set expiration dates on message tiles, this way you make sure the information that goes out is always up to date. There will be different settings you can choose on the message tiles, and it looks like a very good feature.

Export copies of sent emails for record keeping

GA October 2025

Some industries might need to save copies of every email they’ve sent to their customers. This email export API is the solution for this. It makes you able to export a copy of the email that’s sent to the customer, with personalization and any conditional content.

Simplify forms by filtering choices based on previous answers

PP October 2025

This feature is so great! Probably one of my favourite features this release! You can now do filters depending on the selection made in another field in a form. Let’s say you have a form where you’re asking your potential customers to fill out what they’re interested in; CRM, ERP, M365 etc. Next step is to fill out more detailed what they want, in CRM you want to ask about Sales, Customer Insights – Journeys or Data, Customer Service or Field Service. In ERP and M365 you want to ask about other technologies. With this feature you can filter the second field based on what they select in the first field. I see so many use areas for this feature. Country/City, Age/are/product etc., etc..

Host large-scale online events with Teams Town Hall

PP October 2025

You’ll now get the possibility to use the Microsoft Teams Town Hall to schedule your events. If you use the TTH to run your events, you’ve probably been waiting for this feature. The feature has to be turned on and will only work if you have the TTH license.

Maximize event ROI with paid registration, seamless payment integration

PP October 2025

Event passes are back and improved! Passes is one of the things that we’ve been missing since the transition to real-time marketing. Now you’ll even get the possibility to integrate with a payment provider. This is a great feature for anyone who has prices and different prices for their events.

Streamline event planning with set registration periods

PP October 2025

Set an end date for registrations for events – it’s back! Now you can set when the open and closing for registrations to events is. No more last minute registrations, if you don’t want them that is.

Original Post https://malinmartnes.no/2025/07/16/release-wave-2-2025-customer-insights-journey/

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