Part 21 – Using Google Tag Manager To Track Events – YouTube

Part 21 of my Google Analytics Series
🧿 Setting Up Google Analytics On Your Website 🧿
In the Behaviour section in Google Analytics is an area for Events. Events are user interactions with content that can be measured independently from a web-page or a screen load. Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyse as Events. Using Google Tag Manager, we can create variables, triggers and tags to assist in tracking these interactions. In this post, we will review two different events and how you can use them.

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Author: Megan V. Walker

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