Merging Customer Insights Journeys and Data within Dynamics 365

Recently when I had a client requirement for implementing segmentation within outbound marketing, I referred to our previous blog and started implementing the same but surprisingly came to know that there is no outbound marketing within Marketing which was there before.

Then I started exploring more related to this and realized that in a recent announcement, Microsoft revealed its plan to merge Dynamics 365 Marketing and Customer Insights.

With this change that is effective already from the 1st of September 2023, the new application will be known as ‘Dynamics 365 Customer Insights’, and will be split into two sections:

• Customer Insights – Journeys
• Customer Insights – Data

Microsoft has merged these two solutions as part of the new licensing because they work better together and complement each other. You can refer to this doc for more details related to the announcement.

Then I explored more and realized that if you have created a marketing trial recently then it will not…

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