Want to skip right to what benefits are available in Frontier Accelerate for Marketplace? Discover more in App Advisor
Frontier Accelerate for Marketplace, launched on September 28, can help you publish faster, transact sooner, and scale Marketplace revenue. Frontier Accelerate for Marketplace provides a milestone-based framework, connecting benefits, guidance, and investments to scale Marketplace revenue. App Advisor turns that framework into a practical partner journey—helping you understand where you are, identify the right resources, and take the next best action across Build, Publish, Grow, and Differentiate.
As access to Microsoft benefits and resources evolves, App Advisor keeps you current to help you navigate the journey without searching across multiple sites and resources. Whether you’re preparing your first Marketplace-ready offer, working toward transactability, or looking to grow Marketplace momentum, here are three App Advisor updates worth exploring.
Find the Microsoft path that fits your business
One of the biggest changes Frontier Accelerate for Marketplace introduces is a simpler way to understand and access Microsoft benefits through a unified Marketplace-centered journey. Benefits align to where you are today and where you want to go next.
Early in the experience, App Advisor introduces two Frontier Accelerate for Marketplace experiences:
- Frontier Accelerate for Marketplace provides a no-cost journey that allows you, if eligible, to progress through Marketplace-aligned milestones at your own pace.
- Frontier Accelerate for Marketplace Premium follows the same journey while offering up to $150K USD in additional technical benefits, cloud credits, and consultations in the build and publish stages, and additional promotional assets and engagement opportunities if you’re seeking a more guided experience in the grow and differentiate stages (for a small fee).
With App Advisor, you can get details to help you identify which path aligns with your goals, whether you’re in the middle of building an app or agent, preparing for Marketplace publication and transactability, or just beginning to generate Marketplace revenue.
The result is more time focused on moving your business forward.
Put Frontier Accelerate for Marketplace benefits to work
The refreshed Build benefits step in App Advisor helps you connect Frontier Accelerate for Marketplace benefits and resources to practical milestones across your Marketplace journey. Rather than focusing solely on available benefits, the guidance emphasizes outcomes, including:
- Preparing a Marketplace-ready solution
- Enabling publication and transactability
- Reaching early Marketplace milestones
- Progressing toward co-sell readiness
- Connecting Microsoft resources to Marketplace growth objectives
The focus is not simply on understanding benefits but on applying them to reach meaningful business milestones, from publication and early transactions to co-sell readiness and continued Marketplace growth.
App Advisor creates a clearer connection between your benefits, Marketplace milestones, and the actions needed to progress through the Build and Publish, Grow, and Differentiate journey.
Unlock more benefits as Marketplace momentum grows
As Marketplace performance grows, more opportunities become available.
The updated Unlock Benefits step in App Advisor provides a clearer view of how benefits, investments, and opportunities align to Marketplace milestones. Rather than treating benefits in isolation, App Advisor shows how progress through the Marketplace journey can unlock new resources and growth opportunities.
One notable update is the availability of Azure sponsorship credits at lower Marketplace sales thresholds—$2K in Azure credits after just $500 Marketplace Billes Sales (MBS)—helping you access critical investments earlier in your Marketplace journey.
The guidance also shows how Marketplace milestones support progress toward co-sell readiness, Azure IP co-sell opportunities, and eligibility paths toward Solutions Partner with certified software designations. Instead of viewing these as separate initiatives, App Advisor helps illustrate how they fit into a connected growth model built around Marketplace performance and commercialization outcomes.
As your Marketplace momentum increases, you can gain access to expanded investments, increased visibility, differentiation opportunities, and deeper alignment with Microsoft go-to-market motions.
What’s next?
Frontier Accelerate for Marketplace is a unified benefits offering designed to help you move from solution development to commercialization and scale through Microsoft Marketplace. By aligning guidance, benefits, and milestone-based investments to a common journey—along with the practical tools and resources from App Advisor—you get a clearer path to publication, transactability, early Marketplace revenue, co-sell readiness, and long-term differentiation.
If you’re preparing your first Marketplace-ready offer, pursuing co-sell readiness, or looking to grow Marketplace revenue, now is a great time to revisit App Advisor and explore the latest Frontier Accelerate for Marketplace guidance.
Ready to get started? Visit App Advisor to explore the latest Frontier Accelerate for Marketplace guidance and discover your next step.
Want to watch an overview? Watch this Frontier Accelerate for Marketplace webinar.