Episode 91: SPOOKIE CRM PROJECT FAILURE

How scary would it be to end up with a failed CRM Implementation that costs your company hundreds of millions of dollars?

This is exactly what happened on Halloween of 1999 to Hershey.

Let’s talk about this failed implementation and what we can learn from it.

Continue Reading Gus Gonzalez’s Article on their blog

CRM MVP Podcast: Episode 91: SPOOKIE CRM PROJECT FAILURE

How scary would it be to end up with a failed CRM Implementation that costs your company hundreds of millions of dollars? This is exactly what happened on Halloween of 1999 to Hershey. Let’s talk about this failed implementation and what we can learn from it.

Blog Syndicated with Gus Gonzalez’s Permission

Author: Gus Gonzalez

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