Do You Trust Your Marketing Stats? Should You?

I consider myself to be a marketer. In a previous life, I ran the marketing department for a software company. I’ve also owned my own business a few times and used various marketing tools over the years. I’d long given up having trust in reviewing open rates for an email. Consider how you might look through your own emails. While some may have the reading pane turned off and double click to…

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Do You Trust Your Marketing Stats? Should You? – Megan V. Walker

I’ve ignored email Opens for some time and always focused on the Clicks. Until this past week 🙄 Do You Trust Your Marketing Stats?

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