If you use Google Analytics, you should be familiar with channels. As defined by Google, channels are rule-based definitions of your website’s traffic sources that let you monitor the performance
All posts tagged in UTM
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I’ve written about getting UTM Parameters from the URL when someone visits your website, then using them to add to hidden fields on a form and passing them through to
If you are using Realtime components in D365 Marketing, hopefully you’ve turned on the UTM tracking for your own emails and texts. Adding links to your different types of communication
Automatic UTM Tracking (or tagging) went in to public preview February 2023, and I wrote about how to use it to get the most from Google Analytics (and other analytic
In a previous blog post, I walked through how to capture the referral url via a marketing form submission and pass it back through as an unmapped form field. This
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