…and which is best for your business?
Welcome to CRM 101, your introductory course to customer relationship management…
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CRM vs. ERP: What’s the Difference & Which is Best for Your Business?
ERP stands for “Enterprise Resource Planning.” ERP is designed to improve the efficiency of your business processes to reduce overhead and cut costs. But while CRM focuses on prospect and customer interactions, ERP focuses on all aspects of your business. And while CRM focuses on boosting sales, ERP focuses on reducing costs, increasing visibility, and streamlining processes.
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