FULL SHOW NOTES
• Oli Ward’s life, educational and career background.
• Discussions about Oli’s journey within Microsoft and with Customer Insights?
• What does Oli’s current role involve?
• What skills do people need to succeed in Pre-Sales?
• What is a Customer Data Platform (CDP)?
• The benefits of using a CDP app, and what makes a CDP different?
• What is the difference between a CDP and CRM?
• What is Customer Insights, and what is its purpose?
• How do you enable AI in Dynamics 365 customer insights?
• What Is Master Data Management, and how is it related to CDP?
• How MDM and CDP work together?
• The importance of MDM?
• What MDM does?
• What level of expertise should people have before engaging in customer Insights?
• Has Covid19 affected the demand for CI?
• An overview of what Microsoft Synapse is.
• Talks about Microsoft Synapse and how does it work with Customer Insights?
• The effect of the COVID-19 pandemic on your customers and in business?
Music by: StockSounds Title: Energetic Upbeat Pop Summer Licensee: Cloverbase Limited