Smart Email Validation for Effective Lead Management within Microsoft Dynamics 365

In a previous blog, we had engaged in understanding duplicate lead detection which helps organizations with the cleaning up of data. Recently, Microsoft announced one more powerful feature called email validation with the help of which a user trying to enter an invalid email id will not be allowed to do so within Dynamics 365.

To enhance the sales processes, email is very useful for communicating with prospects. With an invalid email address, sales might lose the customer because promotional or informative emails may not reach the right person. Hence, to overcome this loophole, Microsoft has introduced email address validation.

Let’s see how to enable Duplicate Detection (Preview) feature

Select Sales Hub app -> App Settings -> Data improvement > Turn on email validation.

Once email validation is enabled, it will review active lead records and if the user opens up any lead record with an invalid email id, it will be shown as a red-colored envelope.

If the user knows this is a…

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