Now Reading: Episode 91: SPOOKIE CRM PROJECT FAILURE
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Episode 91: SPOOKIE CRM PROJECT FAILURE
How scary would it be to end up with a failed CRM Implementation that costs your company hundreds of millions of dollars?
This is exactly what happened on Halloween of 1999 to Hershey.
Let’s talk about this failed implementation and what we can learn from it.
Original Post https://crmmvppodcast.com/episode-91-spookie-crm-project-failure
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