How Building Relationships In Today’s Sales Environment Is Key To An Organization’s Success? – YouTube

3 Reasons To Consider To Build Relationships

Building relationships is essential in today’s sales environment. But sellers fall short when tasked with maintaining so many complex interactions at the same time.

  1. Customer needs trusted adviser. 76% of customers want sellers to build a relationship as a trusted adviser.
    TOPO research, The New Rules of Engagement

  2. Customer expects personalisation. 77% of customers want personalized sales content.
    TOPO research, The New Rules of Engagement

  3. The customer wants to acquire new knowledge. 77% of customers want sellers to teach them something new.
    TOPO research, The New Rules of Engagement

How can sellers build personal relationships through technology?

Microsoft Relationship Sales brings together LinkedIn Sales Navigator and Microsoft Dynamics 365 Sales to empower sellers to drive more personalized and meaningful engagement with buyers. Dynamics 365 can reduce administrative time by 15%-20% which means each seller would gain an average of 53 minutes each day.
Microsoft Research

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Author: Sam William

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