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Automate Marketing with Copilot Agents – YouTube
Automate Marketing with Copilot Agents
Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM
This episode explores how AI agents are reshaping modern marketing workflows, drawing on the hands-on experience of Ramón Rautenstrauch. Using Microsoft Copilot, Copilot Studio, and Microsoft Foundry, the discussion shows how marketers can automate campaigns, experiment faster, and reduce low-value work while keeping humans in the loop. The core insight is not replacing marketers with AI, but using agents to unlock creativity, speed, and continuous optimisation that were previously impractical.
👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/825
🎙️ What you’ll learn
• How Copilot and generative AI change creative and campaign planning
• Where AI agents add the most value in marketing workflows
• Practical differences between Copilot Studio and Microsoft Foundry
• Why experimentation becomes easier with agent-driven automation
• How to reduce repetitive work without losing human judgement
👉 Chapters
• 06:29 When Generative AI Changed Marketing Forever
• 09:56 Why AI Agents Should Assist, Not Replace, Marketers
• 10:02 Automating End‑to‑End Marketing Campaigns with Agents
• 12:13 The Real Power of AI: Faster Experimentation
• 14:02 Copilot Studio vs Microsoft Foundry for Agent Building
• 17:49 How Long It Really Takes to Build Your First Agent
• 18:11 Why Thinking Before Building Produces Better AI Outcomes
✅ Find Ramón Online:
• LinkedIn: https://www.linkedin.com/in/ramonrautenstrauch/
• X: http://www.twitter.com/RamonRauten
• Personal Website: https://www.rauten.net/
• Instagram: http://statigr.am/rauten
• GitHub: https://github.com/ramonrautenstrauch/
🔴 Highlights
• “From one day to another, we had a whole new world of ideas.”
• “I’ve been fully into agents to try to automate all the marketing work.”
• “Not to replace me, but to assist me.”
• “Before I spent more or less half of the day doing things that didn’t add value.”
• “Now I can try to do things differently.”
• “This helps us to do different things that we would never have tried.”
• “With Copilot Studio, it took me half an hour.”
• “With Foundry, it took me one week.”
• “With Foundry, you have to sit down and think.”
🧰 Mentioned
• Microsoft Copilot: https://www.copilot.com (https://www.copilot.com/)
• Copilot Studio: https://www.microsoft.com/microsoft-365-copilot/microsoft-copilot-studio/
• Microsoft Foundry: https://ai.azure.com/
• ChatGPT: https://chatgpt.com/
• OpenAI: https://openai.com/
• Google Ads: https://ads.google.com/
• Microsoft MVP YouTube Series – How to Become a Microsoft MVP – https://www.youtube.com/playlist?list=PLzf0yupPbVkqdRJDPVE4PtTlm6quDhiu7
✅ Keywords
ai agents, microsoft copilot, copilot studio, microsoft foundry, marketing automation, generative ai, campaign automation, ai workflows, experimentation, productivity, marketing strategy, human in the loop
🔴 Subscribe for all the latest Microsoft MVP News: https://www.youtube.com/nz365guy?sub_confirmation=1
🔴 Share this video with a Youtuber friend: https://youtu.be/vw4trXmyGGk
✅ Recommended Playlist: MVP Show. Hear the latest from Microsoft MVPs – https://www.youtube.com/playlist?list=PLzf0yupPbVkoKTBGm46RlGnCwVLLPKvsT
✅ Want to become a Microsoft MVP? You need to watch these: How to Become a Microsoft MVP https://www.youtube.com/playlist?list=PLzf0yupPbVkqdRJDPVE4PtTlm6quDhiu7
✅ Let’s Connect:
Collaborate with me here – https://cloverbase.com
YouTube – https://www.youtube.com/nz365guy
Website – https://podcast.nz365guy.com/
LinkedIn – https://www.linkedin.com/in/nz365guy
X – https://twitter.com/nz365guy
Facebook – https://www.facebook.com/nz365guy
Instagram – https://www.instagram.com/nz365guy
Pinterest – https://www.pinterest.nz/nz365guy
I’m Mark Smith – nz365guy – Helping people reach their full potential
I have been a Microsoft Business Applications MVP for over 14 years. I am passionate about helping people reach their full potential, through training, coaching and mentorship.
Accelerate your Microsoft career with the 90 Day Mentoring Challenge (https://www.90daymc.com/)
Support the show (https://www.buymeacoffee.com/nz365guy)
If you want to get in touch with me, you can message me here on LinkedIn (https://www.linkedin.com/in/nz365guy).
Thanks for listening 🚀 – Mark Smith
Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM
This episode explores how AI agents are reshaping modern marketing workflows, drawing on the hands-on experience of Ramón Rautenstrauch. Using Microsoft Copilot, Copilot Studio, and Microsoft Foundry, the discussion shows how marketers can automate campaigns, experiment faster, and reduce low-value work while keeping humans in the loop. The core insight is not replacing marketers with AI, but using agents to unlock creativity, speed, and continuous optimisation that were previously impractical.
👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/825
🎙️ What you’ll learn
• How Copilot and generative AI change creative and campaign planning
• Where AI agents add the most value in marketing workflows
• Practical differences between Copilot Studio and Microsoft Foundry
• Why experimentation becomes easier with agent-driven automation
• How to reduce repetitive work without losing human judgement
👉 Chapters
• 06:29 When Generative AI Changed Marketing Forever
• 09:56 Why AI Agents Should Assist, Not Replace, Marketers
• 10:02 Automating End‑to‑End Marketing Campaigns with Agents
• 12:13 The Real Power of AI: Faster Experimentation
• 14:02 Copilot Studio vs Microsoft Foundry for Agent Building
• 17:49 How Long It Really Takes to Build Your First Agent
• 18:11 Why Thinking Before Building Produces Better AI Outcomes
✅ Find Ramón Online:
• LinkedIn: https://www.linkedin.com/in/ramonrautenstrauch/
• X: http://www.twitter.com/RamonRauten
• Personal Website: https://www.rauten.net/
• Instagram: http://statigr.am/rauten
• GitHub: https://github.com/ramonrautenstrauch/
🔴 Highlights
• “From one day to another, we had a whole new world of ideas.”
• “I’ve been fully into agents to try to automate all the marketing work.”
• “Not to replace me, but to assist me.”
• “Before I spent more or less half of the day doing things that didn’t add value.”
• “Now I can try to do things differently.”
• “This helps us to do different things that we would never have tried.”
• “With Copilot Studio, it took me half an hour.”
• “With Foundry, it took me one week.”
• “With Foundry, you have to sit down and think.”
🧰 Mentioned
• Microsoft Copilot: https://www.copilot.com (https://www.copilot.com/)
• Copilot Studio: https://www.microsoft.com/microsoft-365-copilot/microsoft-copilot-studio/
• Microsoft Foundry: https://ai.azure.com/
• ChatGPT: https://chatgpt.com/
• OpenAI: https://openai.com/
• Google Ads: https://ads.google.com/
• Microsoft MVP YouTube Series – How to Become a Microsoft MVP – https://www.youtube.com/playlist?list=PLzf0yupPbVkqdRJDPVE4PtTlm6quDhiu7
✅ Keywords
ai agents, microsoft copilot, copilot studio, microsoft foundry, marketing automation, generative ai, campaign automation, ai workflows, experimentation, productivity, marketing strategy, human in the loop
🔴 Subscribe for all the latest Microsoft MVP News: https://www.youtube.com/nz365guy?sub_confirmation=1
🔴 Share this video with a Youtuber friend: https://youtu.be/vw4trXmyGGk
✅ Recommended Playlist: MVP Show. Hear the latest from Microsoft MVPs – https://www.youtube.com/playlist?list=PLzf0yupPbVkoKTBGm46RlGnCwVLLPKvsT
✅ Want to become a Microsoft MVP? You need to watch these: How to Become a Microsoft MVP https://www.youtube.com/playlist?list=PLzf0yupPbVkqdRJDPVE4PtTlm6quDhiu7
✅ Let’s Connect:
Collaborate with me here – https://cloverbase.com
YouTube – https://www.youtube.com/nz365guy
Website – https://podcast.nz365guy.com/
LinkedIn – https://www.linkedin.com/in/nz365guy
X – https://twitter.com/nz365guy
Facebook – https://www.facebook.com/nz365guy
Instagram – https://www.instagram.com/nz365guy
Pinterest – https://www.pinterest.nz/nz365guy
I’m Mark Smith – nz365guy – Helping people reach their full potential
I have been a Microsoft Business Applications MVP for over 14 years. I am passionate about helping people reach their full potential, through training, coaching and mentorship.
Accelerate your Microsoft career with the 90 Day Mentoring Challenge (https://www.90daymc.com/)
Support the show (https://www.buymeacoffee.com/nz365guy)
If you want to get in touch with me, you can message me here on LinkedIn (https://www.linkedin.com/in/nz365guy).
Thanks for listening 🚀 – Mark Smith
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