In today’s fast-changing business landscape, Location Intelligence & Analytics are no longer optional—they’re essential for staying competitive. By turning spatial data into actionable insights, organizations across industries are streamlining operations, cutting costs, and delivering exceptional customer experiences.
Maplytics—a certified geo-analytics solution for Microsoft Dynamics 365, Power Apps, Power Pages, and Dataverse—empowers businesses to harness this power every day.
Here are five real-world success stories showing how industries are transforming with location analytics.
1. FMCG Giant Boosts Sales Coverage with Territory Management
A leading FMCG brand was struggling to cover vast markets efficiently—sales reps often overlapped territories or faced unbalanced workloads.
By implementing Maplytics Territory Management in Dynamics 365 CRM, they balanced workloads based on customer count, revenue potential, and travel distance as key metrics. Dynamics CRM Territory mapping not only reduced unnecessary travel time but also ensured that each rep could focus on high-value accounts.
Result: Streamlined coverage, higher sales productivity, and happier customers.
2. Real Estate Agency Wins More Clients with Radius Search
In the competitive property market, speed and precision matter. A real estate agency needed a way to instantly identify potential buyers for new listings.
With Maplytics Radius/Proximity Search in Dynamics 365, they filtered CRM records to find prospects within specific distances from a property location. This enabled localized and targeted campaigns, personalized outreach, and more relevant property recommendations.
Result: More qualified leads, faster sales cycles, and higher conversion rates.
3. Logistics Firm Cuts Fuel Costs with Route Optimization
A logistics provider delivering across multiple cities needed to keep costs low while maintaining punctual deliveries.
By implementing Route Optimization in Dynamics CRM, they planned the most efficient delivery sequences, factored in real-time traffic, and minimized backtracking. This not only cut fuel expenses but also improved on-time delivery performance, even during peak congestion hours.
Result: Lower fuel costs, improved punctuality—even in peak traffic—and a direct boost in profitability.
4. Field Service Provider Boosts Responsiveness with Real-Time Tracking
For a field service company handling urgent repairs, knowing exactly where technicians were in real time was crucial.
With the Maplytics Real-Time Tracking feature for Dynamics 365 CRM, managers could monitor technician locations and assign the nearest available resource to a new request matching the skills.
Result: Faster response times, higher first-time fix rates, and improved customer satisfaction—turning service speed into a competitive advantage.
5. Manufacturing Company Maximizes Dealer Visits with Proximity Search
A manufacturing brand with an extensive dealer network needed to ensure sales reps made the most of their travel schedules.
Using Maplytics Auto Scheduling in Dynamics 365 CRM, managers could instantly add the dealers or prospects who were near their rep’s scheduled appointments. This allowed them to bundle visits for days/weeks, maximize customer interactions per trip, and strengthen relationships without increasing travel days, ultimately saving fuel!
These success stories prove that Location Intelligence isn’t just about maps—it’s about smart strategy. Whether optimizing routes, balancing territories, or targeting the right prospects at the right time, Maplytics for Microsoft Dynamics 365 CRM empowers organizations to work smarter and faster. From FMCG to real estate, logistics to manufacturing, the benefits are clear: lower costs, faster execution, smarter decisions, and happier customers.
What’s More?
Maplytics is like water that can be moulded into any shape. It makes Bing Maps and Azure Maps integration within Dynamics 365 look seamless. Radius Search, Route Mapping, and more have become super easy to use. To get more acquainted and experience it first-hand, one can write to crm@inogic.com. To investigate the product further with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse, get in touch with the team. For applied knowledge, visit our Website or Microsoft AppSource. One can hop onto the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution. You can check out our technical tutorial video series #KnowYourMaplytics here, and for fun Tips & Tricks about Maplytics, have a look at our series #ProAtMaplytics here. Technical docs for the working of Maplytics are also available for reference.
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