100:00:00,000 –> 00:00:04,280Most organizations treat Microsoft 365 as a collection of features to be purchased. 200:00:04,280 –> 00:00:05,280They are wrong. 300:00:05,280 –> 00:00:07,880What they’re actually operating is an economic system.

100:00:00,000 –> 00:00:03,640Imagine two Microsoft 365 consultants who look identical on paper. 200:00:03,640 –> 00:00:06,240They hold the same certifications, operate in the same market, 300:00:06,240 –> 00:00:08,960and possess a deep

100:00:00,000 –> 00:00:04,280If your Microsoft practice still tries to differentiate itself through deployment expertise, 200:00:04,280 –> 00:00:06,880you are competing in a market that no longer exists. 300:00:06,880 –> 00:00:08,040Pause on

100:00:00,000 –> 00:00:02,440A global enterprise ran a tenant audit last year. 200:00:02,440 –> 00:00:05,200They found something most organizations never look for. 300:00:05,200 –> 00:00:09,6806,200 applications, 4,000 flows, 900 connectors. 400:00:09,680

100:00:00,000 –> 00:00:02,060Most organizations believe they are AI ready 200:00:02,060 –> 00:00:04,460because they have Microsoft 365 licenses 300:00:04,460 –> 00:00:06,240and a co-pilot pilot underway. 400:00:06,240 –> 00:00:08,340They are wrong, the