I’ve been getting a lot of questions from people about how the new consent center in real-time marketing works in Customer Insights – Journeys. In this post, I’ll try to explain how it’s set up and how you can use it as it is with the December ’23 release.
Continue Reading Malin Martnes’s Article on their blog
Consent center in Real-time marketing
The post explains how to use the new consent center in Customer Insights – Journeys’ real-time marketing, from setting up compliance profiles, consent purposes, and contact point consent. It distinguishes between transactional emails and those needing explicit consent. It also clarifies storing consent, the shift from outbound customer communication, and manual consent addition.
Blog Syndicated with Malin Martnes’s Permission
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