Consent center in Real-time marketing

I’ve been getting a lot of questions from people about how the new consent center in real-time marketing works in Customer Insights – Journeys. In this post, I’ll try to explain how it’s set up and how you can use it as it is with the December ’23 release.

If you’ve done the work and looking for how to move from outbound to real-time marketing – click here.

  1. To (need) consent or not…

Continue Reading Malin Martnes’s Article on their blog

Consent center in Real-time marketing

The post explains how to use the new consent center in Customer Insights – Journeys’ real-time marketing, from setting up compliance profiles, consent purposes, and contact point consent. It distinguishes between transactional emails and those needing explicit consent. It also clarifies storing consent, the shift from outbound customer communication, and manual consent addition.

Blog Syndicated with Malin Martnes’s Permission

Author: Malin Martnes

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