WordPress powers everything from personal blogs to large-scale community projects — but the most interesting sites aren’t always the biggest ones.
In this guide, we’ve handpicked 15 unique WordPress website examples that stand out for their ideas, storytelling, and design choices.
Some attract significant traffic, while others serve smaller but highly engaged communities. All of them use WordPress.com in thoughtful, creative ways.
Along the way, you’ll see practical design and content ideas you can apply to your own site, whether you’re starting fresh or refining what you already have.

Logan and Murphy founded Hidden Gem Animal Rescue out of a shared love for animals.
While many animal welfare websites rely on gloomy colors and emotional imagery to drive support, this animal rescue takes a different visual approach.
Working with Automattic’s Special Projects team, the organization chose a soft pastel palette that feels optimistic and hopeful, bringing youthful energy to a serious cause.
Because the muted colors feel quieter, bolder tones stand out — the founders’ picture and mission statement catch your eyes instantly.

The playful language reframes the tough realities of pet adoption into celebratory moments.
For example, Hidden Gem Animal Rescue describes the adopted kittens as “Rescue Graduates.”
It calls to mind our college graduation, a universally joyful milestone — exactly how adoptions should be.


Tip: WordPress.com supports all types of websites. With pre-built templates, styles, plugins, and patterns, you can quickly design a personal, small business, or ecommerce site. Paid plans include managed hosting, unlimited bandwidth, and expert support.

“Focus on one topic to build an authoritative blog,” — that’s the common advice to new bloggers.
Job’s blog goes against the grain.
A longtime WordPress.com user before joining the company, Job wrote about theology and culture.
These days, he blogs about technology and leadership as the Chief Customer Officer at WooCommerce. It’s rare to hear from a customer, let alone an employee deep in the ecosystem.

The website serves as a creative outlet for Job to express his opinions freely.
Fun fact: Job created his blog via the WordPress.com Site Editor with no custom code.


Tip: Likewise, you can use humor in your 404 page to show your personality. To customize the default 404 error page template on WordPress.com, go to Appearance → Editor and edit the Page: 404 template.


PostSecret publishes anonymous secrets that people around the world mail in on handwritten postcards. It shares these secrets exactly as submitted.
Founded by Frank Warren, the project spotlights deeply human stories from all walks of life.
The site’s minimal text and design are intentional; as you scroll, handmade postcards — from childhood memories to heartbreak — take center stage.

These unfiltered confessions keep people coming back to the point that PostSecret has attracted 881,000,000+ visitors, a rare milestone that the site footer notes.

Today, the 21-year-old community art project has grown into a global movement, raising over $1 million to support suicide prevention.


Tip: Want to sync your Patreon posts with WordPress.com? Install the Patreon plugin to connect your site in a few clicks.

Bedfordshire Bird Club is an ornithological community that started in 1992. After a collaboration with the Automattic Special Projects team, the new website now boasts a striking brand identity.
Most importantly, its birding sites deserve a deeper look.
The location search bar is prominently displayed, allowing birdwatchers to easily plan their next visits.

Each birding site provides extensive information like interactive maps, GPS coordinates, viewpoints, and the bird species you can see during each season. This allows you to easily explore the birdwatching spots.




Engnovate is an online IELTS test preparation platform with over 1 million monthly learners — and over 350K in monthly traffic according to Semrush.
At first glance, Engnovate resembles most test preparation platforms: writing tasks, speaking evaluation, grammar checker, etc.
Yet as you scroll through the site, you notice a differentiating feature: interactive elements and AI.
The self-introduction exercise, for instance, assigns an AI English coach. Like one-on-one guidance in a professional school setting, it evaluates and deepens your English skills in real time.





Cozy Grove Camp Spirit is a cozy adventure game, and its website pulls you into that world from the start. Whimsical visuals — from character art to a hand-drawn forest landscape — evoke childlike wonder and invite exploration.
The premise is simple and intriguing: You play as a Spirit Scout helping friendly ghosts on a haunted island.
A single-column layout uses gameplay videos and screenshots to show daily quests like fishing, crafting, and rebuilding the island — moments fans recognize from the original game.



Marco Canora founded Brodo after turning to bone broth during his own health recovery — and the website now attracts over 40K visitors monthly according to Semrush.
On the website, that personal story takes a back seat to conversion. Instead of leading with a mission or ingredient sourcing, the homepage quickly highlights a starter box with a default “Subscribe & Save” option.
For this direct-to-consumer brand built on subscriptions, this sales-first layout supports Brodo’s core revenue model.

To drive subscriptions, Brodo anchors its pricing by listing the same product at a higher one-time price. Paying 20% more for a single order makes the subscription feel like the better deal, as do the additional sign-up perks beyond delivery frequency:




The King’s Monologue uniquely redefines the participation of indigenous Africans in the global history of Black people. Andrew Adetitun-King, a reconstruction artist, researcher, and YouTuber with over 100K subscribers, is its founder.
The site features thoughtful essays, such as critiques of Eurocentric interpretations of the Tomb of Seti I, offering perspectives that standard history curricula rarely cover.

Beyond the content, the activist-focused language shines.
The 1,000 book giveaway callout urges you to support Andrew’s new book, Reconstructuring Egypt:

Fun fact: Andrew created The King’s Monologue on our AI website builder in just one day. Your new website is also only a few prompts away.



ArtLesson offers free creative art ideas for teachers and students. The site skips a traditional top menu, instead using colorful doodles below the hero section and in the sidebar as navigation.

Clicking the green “Year 4” icon, for example, takes elementary school teachers to current lessons like color blending and pattern drawing.


Tip: To replicate ArtLesson’s creative approach, use graphic design platforms (e.g., Canva) or install a graphic plugin to customize images directly on your WordPress.com site.

Jia Tolentino’s website opens with an artistic portrait — a bold choice in a space where most writers rely on standard headshots.
The minimalist design keeps the focus on her work, stripping away distractions like subscription boxes or social feeds. The result is a clean, calm space that supports a text-heavy biography and curated writing clips.


It’s a simple trick with minimal layout edits — and you can easily create these columns on WordPress.com.

BCSP curates its extensive psychedelic research into one compact website. Each section features bold fonts and neon headers, creating an uncluttered user experience — even a layperson can navigate with ease.
The groovy design echoes a trendy digital magazine, not a research center’s website. The varying blocks of copy are evenly distributed, maintaining your interest.




Fit For Golf is a golf training app focused on strength and mobility. Mike Carroll, a fitness coach for PGA and DP World Tour players, founded the app. Fit For Golf’s website relies on workout GIFs to immediately show how the program works:

Mike demonstrates the workouts himself, adding a strong personalized touch. He also personally answers all training-related questions from app subscribers. This quick access to an experienced coach is a huge selling point.



Travel blogs need to inspire exploration while making trip planning easy — and This Sweet Life does both.
Natalie Sullivan, a traveler who’s visited 40+ countries, founded the blog. It blends luxury family travel with personal experience, from five-star stays to hotel collaborations as a mom influencer.
Natalie focuses on four passion-led topics — luxury family travel, mentorship for mom influencers, Queensland’s Sunshine Coast, and party planning — capturing the everyday celebrations of a vibrant life.



Tip: You can replicate This Sweet Life’s paid upgrade using WordPress.com’s Paid Content block. It lets you accept one-time, monthly, or annual payments for access to your exclusive content.

Robert Brancatelli’s life as a professor, author, and taxi driver shapes the offbeat voice he uses across his blog.
His magazine-style site publishes recurring features on a set schedule, building anticipation over time.
The “Mittwoch Matinee” series, for example, ties each post to a notable event from the publication date — like an October 8, 2025, essay reflecting on Don Larsen’s perfect game in World Series history.



Maybe It’s Just Me is a personal health and wellness site by journalist Kaitlin Vogel, who showcases her magazine bylines across the site. By blending professional credentials with personal storytelling, the site clearly establishes her expertise — an important signal for a creator working with wellness brands.
“Maybe it’s just me” is Kaitlin’s signature phrase, repeated throughout her writing — much like Carrie Bradshaw’s recurring “I couldn’t help but wonder” and “just like that.”
In her Summer Reading List post, for example, Kaitlin opens with it before sharing her book recommendations:



Tip: That said, you can pin any post to the top of your WordPress.com blog by marking it as “Sticky” in the post’s Status settings.
Building a site that stands out takes more than a good idea. Design, content, and structure all play a role in how people experience and remember your website.
These 15 examples show there’s no single formula. Some stand out through storytelling, others through design, navigation, or community. What matters is choosing the approach that fits your unique story.
WordPress.com gives you the flexibility to start with a template and shape it over time, whether you’re building a personal blog, a small business site, or something more experimental.
Behind the scenes, reliable hosting matters too. WordPress.com includes managed hosting, security, and performance features to keep your site running smoothly as it grows.
Original Post https://wordpress.com/blog/2026/02/03/wordpress-website-examples/