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How One Founder Used AI to Help 30000 Job Seekers – YouTube

How One Founder Used AI to Help 30000 Job Seekers – YouTube

How One Founder Used AI to Help 30000 Job Seekers

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👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/749

Founder Colin McIntosh shares how he built a consumer brand from scratch and launched a free AI-powered resume builder helping thousands navigate a shifting job market. This episode explores the future of work, the rise of solopreneurs, and how AI is reshaping hiring, branding, and business strategy.

🎙️ What you’ll learn
• Use AI to optimise resumes and improve job search outcomes
• Build a brand identity map to guide consistent messaging
• Navigate AI-driven hiring systems with human-first strategies
• Scale impressions and conversions in consumer marketing
• Prepare for a solopreneur future with AI as leverage
• How One Founder Used AI to Help 30000 Job Seekers
• 30000 Job Seekers

👉 Chapters
0:06 From Hedge Funds to Sheets: Colin’s Unlikely Journey
4:36 The Birth of a Brand: Why Eucalyptus Sheets Disrupted the Market
9:06 SheetsResume.com: Reinventing the Resume with AI
13:36 AI in Hiring: The Rise of Automated Interviews and the Human Cost
17:34 Surviving the AI Economy: Solopreneurs and the Future of Work
28:22 Building a Brand That Resonates: Humor, Humanity, and Identity
34:34 The Power of Sponsorship: $100K in One Day from Podcast Integration

✅ Find Colin Online:
LinkedIn: https://www.linkedin.com/in/colindmcintosh/
X (Twitter): https://twitter.com/ColinDMcIntosh
Instagram: https://www.instagram.com/colindmcintosh/
Pinterest: https://www.pinterest.com/clnmcintosh/
Personal blog or website: https://sheetsgiggles.com/blogs/author/colin-mcintosh
YouTube: https://www.youtube.com/@SheetsResume

✅ Highlights
• “I give it away for free to anyone who can’t afford it.”
• “AI won’t take your job, but a capitalist will.”
• “I realised I’m building a company for people like me.”
• “We sold $300,000 of pre-orders before shipping a single unit.”
• “You can’t fake a different brand voice.”
• “I used to pay $250,000 a year for customer care. Now it’s $26,000.”
• “People are stuck in stasis—six, nine, 12-month job searches.”
• “300,000 government workers laid off with no warning.”
• “Capital can now unlock creativity, scale, and product development.”
• “I created landing pages that spoke in the voice of the podcast.”
• “My free resume template’s been used a few million times.”
• “I think it’ll be a golden era for solopreneurs.”

🧰 Mentioned
• Sheets and Giggles – https://sheetsgiggles.com/en-ca
• Sheets Resume – https://sheetsresume.com/
• Eventbrite – https://www.eventbrite.com/
• Techstars – https://www.techstars.com/

✅Keywords
ai resume builder, tech layoffs, solopreneur, brand identity, consumer marketing, job search, sustainable business, lyocell sheets, recruiting tools, impressions strategy, resume optimization, startup growth

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I’m Mark Smith – nz365guy – Helping people reach their full potential

I have been a Microsoft Applications MVP for over 14 years. I am passionate about helping people reach their full potential, through training, coaching and mentorship.

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Thanks for listening 🚀 – Mark Smith