Some people are customers not connected to a company only as individuals (B2C). While other people are customers through their employer (B2B). When Customer Insights -Data was first released only B2C scenarios were supported. This has since been expanded and now you have individual consumer or business account profiles.
The individual consumer profiles capture and analyze data for the…
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MB-260: Describe the differences between individual consumer and business account profiles
This post describes the differences between individual consumer and business account profiles
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