When working on any marketing project with a client, I am most always posed with the following question: “How do I find out what my return on investment is for a given marketing effort?”. The end goal of every marketing campaign is usually the same – to generate leads and realise revenue. To understand what our ROI is for a particular campaign or set of marketing assets, we need a central…
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Getting the most of the Campaign entity in Dynamics 365
When working on any marketing project with a client, I am most always posed with the following question: “How do I find out what my return on investment is for a given marketing effort?”. The end goal of every marketing campaign is usually the same – to generate leads and realise revenue.
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